Logo
The logo is the core identifier of the brand. Always use these versions to keep recognition and trust across all assets. For additional questions, please reach out to hey@systmz.com
The logo is the core identifier of the brand. Always use these versions to keep recognition and trust across all assets. For additional questions, please reach out to hey@systmz.com
Download Files
Horizontal
Symbol
Vertical
Clearspace
The 20% exclusion zone safeguards the legibility and impact of the logo by isolating it from other elements next to it.
Scalability
To ensure optimal readability, don't use the logo at widths smaller than listed here. There is no maximum size limit, as long as it works in harmony with its surroundings.
30px
50px
20px
Backgrounds
Understanding the color choices empowers you to effectively represent the logo while staying true to our brand's identity.
On flat backgrounds, the logo should always be displayed in its original color variations, selecting either light or dark versions according to the tones within the established color palette. When applied over complex backgrounds or photographic imagery, a single-color version of the logo is recommended to maintain clarity and legibility. Gradient backgrounds may also be used, provided sufficient contrast is preserved to ensure the logo remains clearly visible at all times.
Platforms
In social environments, the symbol is a little smaller, while still sitting slightly to the left to make it optically central. It looks best that way.
Social Media
App Icon
Wrong Usage
Besides the standard rules for the logos (no warping, stretching, or distortion), these are also a few guidelines on how the logo should be used.
Don’t add effects to the logo
Don’t rotate or skew the logo
Don’t change the logo positioning
Don’t use the logo as a keyline
Don’t use other colors
Jess Goldberg
Don’t use other typefaces
Get all assets here →
Download Files
Logo
The logo is the core identifier of the brand. Always use these versions to keep recognition and trust across all assets. For additional questions, please reach out to hey@systmz.com
Download Files
Horizontal
Symbol
Vertical
Clearspace
The 20% exclusion zone safeguards the legibility and impact of the logo by isolating it from other elements next to it.
Scalability
To ensure optimal readability, don't use the logo at widths smaller than listed here. There is no maximum size limit, as long as it works in harmony with its surroundings.
30px
50px
20px
Backgrounds
Understanding the color choices empowers you to effectively represent the logo while staying true to our brand's identity.
On flat backgrounds, the logo should always be displayed in its original color variations, selecting either light or dark versions according to the tones within the established color palette. When applied over complex backgrounds or photographic imagery, a single-color version of the logo is recommended to maintain clarity and legibility. Gradient backgrounds may also be used, provided sufficient contrast is preserved to ensure the logo remains clearly visible at all times.
Platforms
In social environments, the symbol is a little smaller, while still sitting slightly to the left to make it optically central. It looks best that way.
Social Media
App Icon
Wrong Usage
Besides the standard rules for the logos (no warping, stretching, or distortion), these are also a few guidelines on how the logo should be used.
Don’t add effects to the logo
Don’t rotate or skew the logo
Don’t change the logo positioning
Don’t use the logo as a keyline
Don’t use other colors
Jess Goldberg
Don’t use other typefaces
Get all assets here →
Download Files
Logo
The logo is the core identifier of the brand. Always use these versions to keep recognition and trust across all assets. For additional questions, please reach out to hey@systmz.com
Download Files
Horizontal
Symbol
Vertical
Clearspace
The 20% exclusion zone safeguards the legibility and impact of the logo by isolating it from other elements next to it.
Scalability
To ensure optimal readability, don't use the logo at widths smaller than listed here. There is no maximum size limit, as long as it works in harmony with its surroundings.
30px
50px
20px
Backgrounds
Understanding the color choices empowers you to effectively represent the logo while staying true to our brand's identity.
On flat backgrounds, the logo should always be displayed in its original color variations, selecting either light or dark versions according to the tones within the established color palette. When applied over complex backgrounds or photographic imagery, a single-color version of the logo is recommended to maintain clarity and legibility. Gradient backgrounds may also be used, provided sufficient contrast is preserved to ensure the logo remains clearly visible at all times.
Platforms
In social environments, the symbol is a little smaller, while still sitting slightly to the left to make it optically central. It looks best that way.
Social Media
App Icon
Wrong Usage
Besides the standard rules for the logos (no warping, stretching, or distortion), these are also a few guidelines on how the logo should be used.
Don’t add effects to the logo
Don’t rotate or skew the logo
Don’t change the logo positioning
Don’t use the logo as a keyline
Don’t use other colors
Jess Goldberg
Don’t use other typefaces
Get all assets here →
Download Files
About Jess
Leadership Communication Expert and Columbia University Lecturer Jess Goldberg helps leaders communicate with influence, build powerhouse teams, and make a lasting impact.
Magnetic Leaders Academy™ Contact
About Jess
Leadership Communication Expert and Columbia University Lecturer Jess Goldberg helps leaders communicate with influence, build powerhouse teams, and make a lasting impact.
Magnetic Leaders Academy™ Contact
About Jess
Leadership Communication Expert and Columbia University Lecturer Jess Goldberg helps leaders communicate with influence, build powerhouse teams, and make a lasting impact.
Magnetic Leaders Academy™ Contact